![]() Kavanaugh says the sign isn't meant to be "condescending." It's meant to serve as reminder to staff that Triller wants to be different. "We have a big sign on our wall in the office that says, 'TikTok is for kids,'" says Kavanaugh, whose company Proxima Media (which produced films like "The Fast and the Furious" and "Immortals") acquired a majority stake in Triller last year for an undisclosed sum. Still, the company has no plans of following TikTok's formula. Kavanaugh says the additional features were added when TikTok megastar Josh Richards and others approached Triller about switching over to the platform amid security concerns. But amid TikTok's security woes, it has added several new features that are similar to TikTok (e.g., users can post funny videos of themselves singing, dancing and giving lifestyle tips). Triller is still committed to being a music video platform. Then in 2016, it became a full-fledged social media network - allowing users to follow and be followed by others. Triller originally launched as a short music video app, where users and musicians could post and browse videos of themselves singing along to their favorite song. "Before all of this, we used to tell people we're not competitive with TikTok," Kavanaugh says. That's a huge increase from October of last year, when Triller reported 13 million active monthly users and 60 million total downloads.Īnd while Triller executives are enjoying the rapid boost, they never set out to be dubbed as "TikTok's rival." To date, the app has been downloaded more than 250 million times worldwide and has roughly 65 million active users, according to a Triller spokesperson. "We've been getting two hours of sleep a night, but I definitely can't complain," he says. Kavanaugh says he and the Triller team have been working nonstop to build out camera features for the app's new social feature. over privacy concerns (as Microsoft explores buying its business in the U.S., Canada, Australia and New Zealand), along with some TikTok stars decamping, has resulted in more than 35 million downloads for Triller in just the last few days alone. President Donald Trump's threat to ban TikTok in the U.S. ![]() "We look at like a stepping stone to Triller," he says, adding that the app's content is "a little more risque" and meant for a slightly older crowd. We see "ourselves as the adult version," Triller co-owner and Hollywood producer Ryan Kavanaugh tells CNBC Make It. ![]()
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